[insert name of your app/website] Privacy Policy
Effective date: [insert effective date]
[insert name of the app], owned by [insert your name/name of your company] ("[insert d.b.a]" or
"Services") made available by [insert platform that your app is made available] or its affiliates through
our application and websites, including but not limited to [insert link to website and application] (the
"Site"), are subject to this Privacy Policy.
This privacy statement outlines the information we collect from you, how we use it, with whom we
share it, and the security measures we put in place to keep it safe. You agree to the privacy policies
outlined in this Policy by using the Services.
We may obtain personal information about you from various sources, including this website, mobile,
when you call or email us, or communicate with us through social media. We also may obtain
information about you from our affiliate or subsidiary companies.
1. WHERE THIS PRIVACY POLICY APPLIES
The websites, apps, events, and other services we provide under the [insert name of your app] brand is
covered by this privacy statement. For the sake of simplicity, we will refer to all of these in this Privacy
Policy as "services." We’ve placed links to this Privacy Policy on all relevant services to make it further
clearer.
Certain services can need their own particular privacy policy. If a service has a privacy policy of its own,
that policy will take precedence over our Privacy Policy.
2. INFORMATION WE COLLECT
It should go without saying that without knowing a little something about you, such as your basic profile
information and the kinds of individuals you’d like to meet, we can’t help you make meaningful
connections. We also gather information from third parties, such as when you use your social media
account to access our services or when you upload data from your social media account to complete
your profile, as well as information on how you use our services, such as access logs. We go into further
detail below if you’re interested in more information.
Information you give us
You choose to give us certain information when using our services. This includes:
When you create an account, you give us at the very least your login information and/or phone
number, as well as other fundamental information required for the service to function, like your
gender and birthdate.
When you finish your profile, you have the option to provide us with more information about
yourself, including information about your personality, way of life, interests, and other personal
characteristics, as well as media like images. You might give us permission to access your camera
or photo album in order to add certain content, such images.
You give us or our payment service provider information, such as your debit or credit card
number or other financial details, when you subscribe to a paid service or make a purchase
directly from us (rather than through a platform like iOS or Android).
You provide us with your opinions on our goods and services, comments to our inquiries, and
testimonials when you take part in surveys, focus groups, or market research.
When you decide to take part in our campaigns, events, or competitions, we gather the data you
use to sign up or participate.
If you contact us, we may collect the details you share with us during the conversation (for
instance, through our customer service team or on social media).
If you provide us with information about other people (for instance, if you use a friend’s contact
information for a particular feature), we will process that information on your behalf to fulfill
your request.
Information we receive from others
In addition to any information you may choose to directly give us, we may also obtain information about
you from third parties, such as:
Users
When using our services, users may divulge information about you, such as when they communicate
with you or if they file a report about you.
Social Media
If you create or log into your [insert name of your app/website] account using a social media or other
account (like Facebook, Google, or Apple), you may choose to share information with us through that
account. You may also choose to post information, including pictures from a social media account, to
our services (for example, Facebook or Instagram).
Other Partners
When [insert name of your app/website] ads are displayed on a partner’s service, for example, (in which
case they may pass along information on a campaign’s success), we may obtain information about you
from our partners. As part of our efforts to guarantee the safety and security of our users, we may also
obtain details about suspected or convicted bad actors from third parties, where this is permitted by
law.
Information generated when you use our services
You create technical data on the features you’ve used, how you’ve used them, and the devices you use
to access our services when you use our services. For more information, see below.
Usage Information
Using the services generates information about your usage of them (such as when you logged in, the
features you’ve been using, the actions you’ve taken, the information shown to you, the address of the
referring website, and the ads you’ve interacted with), as well as your interactions with other users (for
example, users you connect and interact with, when you exchanged with them, number of messages
you send and receive).
Device Information
We gather data from and about the device(s) you use to access our services, including hardware and
software details like IP address, device ID and type, app settings and characteristics, app crashes,
advertising IDs (which are arbitrary numbers that you can reset by going into your device’s settings), and
identifiers linked to cookies or other technologies that may uniquely identify a device or browser.
Other Information with your Consent
We can gather your precise geolocation if you give us permission (latitude and longitude). If the consent
you gave us expressly enables such collection, your geolocation may be collected in the background
even while you aren’t using the services. We won’t collect your precise geolocation if you don’t give us
permission to. Similarly, with your permission, we may also gather images and videos (for instance, if
you want to publish a photo or video or participate in streaming features on our services).
3. COOKIES AND OTHER SIMILAR DATA COLLECTION TECHNOLOGIES
Cookies and related technologies (such web beacons, pixels, and SDKs) are used by us and maybe by
others to identify you and/or your device (s). For more details on how and why we use cookies, as well
as how you can exercise more control over their use, please read our Cookie policy.
Some web browsers contain a "Do Not Track" ("DNT") function that informs a website that a user does
not want their online activity to be recorded. These web browsers include Safari, Internet Explorer,
Firefox, and Chrome. When a DNT signal is received by a website that responds to one, the browser has
the option to prevent that website from gathering certain user data. A DNT option is not available in
every browser, and DNT signals are not yet standard. Because of this, a lot of companies right now, like
[insert name of your app/website], don’t react to DNT signals.
4. HOW WE USE INFORMATION
We use your information primarily to provide and enhance our services. We also use your information
to deliver ads that may be of interest to you and to help keep you secure. Continue reading for a more
thorough description of the many purposes for which we use your information, as well as relevant
The information we gather from you whether you register, make a purchase, sign up for our newsletter,
answer to a survey or marketing email, surf the website, or utilize certain other site features may be
used in the following ways:
i. To allow us to customize the user’s experience and present the content and product options
that you are most interested in.
ii. To make improvements to our website so that we can better serve you.
iii. To help us respond to your customer service needs more effectively.
iv. To run a contest, promotion, survey, or other feature on the site.
v. To process your transactions as promptly as possible.
vi. To solicit feedback and ratings on services or products.
vii. To follow up with them after they’ve written to you (live chat, email or phone inquiries)
5. HOW WE SHARE INFORMATION
The primary way in which user information is shared is, of course, with other users as our aim is to help
you forge meaningful connections. Additionally, for the reasons outlined below, we may also disclose
some user information to other Match Group companies, service providers, and partners who help us
operate the services, as well as, in some circumstances, legal authorities. For more information about
how your information is shared with others, continue reading.
With other users
When you voluntarily disclose information on the service, you share it with other users (including your
public profile). Please use caution when disclosing information and only share material that you are
comfortable having public access to.
It will be visible in accordance with your choices if you choose to limit the audience for all or a portion of
your profile, for particular content, or for information about you. When someone files a report against
you (say, alleging that you violated our terms of service or community guidelines), we may let the
reporter know what steps, if any, we made in response to their report.
With our service providers and partners
To operate and enhance our services, we enlist the aid of third parties. These third parties support us in
a number of ways, including analytics, customer service, marketing, advertising, payment processing,
and security operations. They also hold and maintain our data. We also exchange information with
partners who help us promote our services and distribute our materials. For instance, we might provide
our advertising partners with limited hashed, non-human readable information about you.
Prior to hiring any service providers or collaborating with any partners, we strictly adhere to a
verification process. Strict confidentiality standards must be accepted by all of our service providers and
partners.
For corporate transactions
If we participate entirely or in part in a merger, sale, acquisition, divestment, restructuring,
reorganization, dissolution, bankruptcy, or other change of ownership or control, we may transfer your
information.
With law enforcement / when required by law
If it is truly necessary, we may reveal your information: I to abide by a court order, subpoena, search
warrant, government or law enforcement inquiry, or other legal obligations; (ii) to help prevent or
detect crime (subject to relevant law in each case); or (iii) to ensure the safety of any person.
To enforce legal rights
We may also divulge information if doing so would reduce our exposure to liability in a lawsuit that is
pending or has already been filed; if doing so would be necessary to protect our legal rights and the legal
rights of our users, business partners, or other interested parties; if doing so would be necessary to
enforce our agreements with you; or if it would be necessary to investigate, stop, or take other action
regarding illegal activity, suspected fraud, or other wrongdoing.
With your consent or at your request
If we want to share your information with third parties, we might need your permission. Anytime this
happens, we will be clear about why we’re sharing the data. Under any of the aforementioned
circumstances, we may use and share both personal information in hashed, non-human readable form
and non-personal information (information that, by itself, does not uniquely identify you, such as device
information, general demographics, general behavioral data, and geolocation in de-identified form). In
order to create and deliver targeted advertising on our services and on websites or applications owned
by third parties, as well as to evaluate and report on the advertising you see, we may also share this
information with other Match Group companies and third parties (particularly advertisers). We may
combine this data with additional non-personal data or hashed, non-human readable personal data
gathered from other sources.
6. YOUR RIGHTS
We want to remind you of the following choices and resources you have because we want you to be in
control of your information:
Access and update the service’s tools. You can access, correct, or remove information that you
gave to us and that is linked with your account directly within the service with the aid of tools
and account settings. Please get in touch with our customer service staff if you have any queries
about those tools and settings. [Insert email here]
• Device access rights. Permission systems for particular sorts of device data and notifications,
such as phone contacts, photographs, location services, push notifications, and advertising
identifiers, can be implemented on mobile platforms. You can modify the settings on your
device to approve or disapprove the gathering, handling, or display of the relevant information
or notifications. Of course, if you do that, some services might stop working.
Uninstall. By removing an app using your device’s usual uninstall procedure, you can halt all data
collecting by that app. Keep in mind that removing an app DOES NOT close your account. Please
utilize the related service functionality to close your account.
Closure of accounts. By utilizing the relevant functionality directly on the service, you can close
your account.
7. HOW LONG WE RETAIN YOUR INFORMATION
We only retain your personal information for as long as necessary to fulfill our contractual obligations to
you and as long as required by law. You can close your account and your profile will no longer be
viewable to other users if you decide not to use our services any more. Please be aware that if your
account is dormant for two years, we will close it automatically. When your account is closed, we will
erase your personal data in accordance with the following policy:
1. We employ a safety retention window of three months after account deletion in order to
preserve the security and safety of our users. We retain your information during this time in
case it becomes essential to look into any potentially damaging or illegal activities. Based on our
legitimate interests and those of possible third-party victims, information will be kept within this
safety retention window.
2. Once the safety retention window elapses, we delete your data and only keep limited
information for specified purposes, as laid out below:
1. We only preserve the minimum amount of data necessary to meet our legal data
retention responsibilities. In particular, we keep transaction data for tax and accounting
purposes, credit card information, if any, for as long as the user may contest the
transaction, and "traffic data" / logs for a year. In order to demonstrate our compliance
with applicable law, we also preserve records of the consents users give us for a period
of five years.
2. We keep limited information based on our legitimate interest: We keep customer care
records and supporting data as well as vague location of download/purchase(s) to
support our customer care decisions, enforce our rights, and enable us to defend
ourselves in the event of a claim; profile data in anticipation of potential litigation; for
the establishment, exercise, or defense of legal claims; and data necessary to prevent
users who were banned or people who were otherwise prohibited from using our
services.
3. A valid legal subpoena or request asking us to preserve data (in which case we would
need to keep the data to comply with our legal obligations) or if data would otherwise
be required as part of legal proceedings are examples of situations in which we maintain
information on the basis of our legitimate interest.
8. NOTICE TO CALIFORNIA RESIDENTS
Certain businesses are required by California Civil Code Section 1798.83 to reply to inquiries from
residents of the state regarding their policies regarding sharing personal information to third parties
for the third parties’ direct marketing purposes. Alternatively, if a client exercises their right to opt
out of such information sharing, such organizations may have in place a policy not to reveal personal
information of customers to third parties for the third parties’ direct marketing purposes. Please
contact us as indicated in the How to Contact Us section below if you desire to opt out of our
sharing your information with third parties for the third parties’ direct marketing purposes.
9. CHILDREN’S PRIVACY
Only people who are at least 18 years old are permitted to use our services. We don’t allow anyone
under the age of 18 to use our platform. Please use the on-site reporting feature if you believe a user to
be under the legal age.
10. PRIVACY POLICY CHANGES
This policy may evolve over time as we always explore for fresh and inventive methods to support you in
making meaningful connections and work to ensure that explanations of our data practices are accurate.
Before any significant changes go into effect, we’ll let you know so you have time to review them.
11. HOW TO CONTACT US
If you have any questions or comments about this Privacy Policy, or if you would like us to update,
correct, or change the information we have about you, please contact us by email at [insert email].
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