This PERSONAL GUARANTEE (the “Guarantee”) is entered into this [insert date], by [insert details of
Guarantor] (the “Guarantor”), to and for the benefit of [insert details of the Investor], an individual (the
“Lender”) and CAROSH MEDIA AND MARKETING LLC, an Indiana corporation (the “Company”).
WHEREAS, the Company has agreed to sell and issue to the Lender, and the Lender has agreed to
purchase from the Company, the Company’s 1.44% for the $25,000.00 which is a convertible 36 month
note earning 3.5% interest annually (the “Note”), subject to the terms and conditions set forth therein.
WHEREAS Lender is willing to acquire the Investment from the Company provided that it receives a
guarantee of the undersigned Guarantor covering the Payment Obligations of the Company to Lender,
as hereinafter defined.
NOW THEREFORE, for in consideration of the premises and of other good and valuable consideration
and in order to induce the Lender to purchase the Investment, the receipt and sufficiency of which are
hereby acknowledged, Guarantor hereby agrees as follows:
1.       Guarantee.
(a)       Guarantor hereby unconditionally and irrevocably guarantees to Lender, as primary obligor and
not merely as a surety, all payments of all liabilities of the Company to the Lender under the terms of
the Note, whether matured or unmatured and whether absolute of contingent (all of which are herein
collectively referred to as the “Payment Obligations”).
(b)       Guarantor unconditionally and irrevocably guarantees to Lender that if the Company fails to
perform any of the Payment Obligations, when due, Guarantor shall, upon written demand by Lender,
perform, or cause to be performed, all such Payment Obligations.
(c)       All payments made by Guarantor, pursuant to the obligations incurred by Guarantor hereunder,
shall be made to the Lender in United States dollars and shall be paid within ten (10) Business Days after
receipt by Guarantor from Lender of written demand for such payment.
(d)       Guarantor hereby agrees to pay all costs, expenses, and fees, including all reasonable attorneys’
fees, actually incurred by the Lender in enforcing this Guarantee, whether by suit or otherwise.
(e)       Guarantor hereby agrees that its guarantee hereunder constitutes a guarantee of payment when
due and not of collection.

2.       Representations and Warranties.  Guarantor represents and warrants to Lender and Company that
this Guarantee constitutes the valid and legally binding obligation of Guarantor, enforceable against
Guarantor in accordance with its terms and conditions.

3.       Obligations Unconditional.  To the extent permitted by law, the Guarantor waives all defenses,
counterclaims or offsets that are legally available to the Guarantor with respect to the Payment

Obligations of the Company. The Guarantor guarantees that the Company will promptly pay the full
amount of principal and interest of the Note as and when the same will, in any manner, be or become
due, either according to the terms and conditions provided by the Note or upon acceleration of the
payment under the Note by reason of an Event of Default.

4.       Independent Obligations.  The obligations of Guarantor hereunder are the direct and primary
obligations of the Guarantor and are independent of the obligations of the Company and, in the event of
any default hereunder, a separate action or actions may be brought and prosecuted against Guarantor
whether or not the Company is joined therein, or a separate action is brought against Company. All
remedies hereunder and under the Note are cumulative and are not exclusive of any other remedies
provided by law. Neither Lender nor any affiliate thereof shall be deemed to have waived any rights
hereunder or under any other agreement or instrument unless such waiver shall be in writing and signed
by such parties.

5.       Waiver.  Guarantor unconditionally and irrevocably waives:
(a)       Presentment to, demand of performance or cure from and protest to Company of any of the
Payment Obligations, and also waives notice of acceptance of its guarantee, demand, protest,
presentment, and any requirement of diligence, and notice of any liability to which it may apply, and
waives notice of nonperformance of any such liability, suit or the taking of other action by Lender, and
any other notice to any party liable thereon, regardless of whether such notices are required by statute,
rule of law, or otherwise, now or hereafter in effect;
(b)       any defense based upon an election of remedies by Lender, unless the same would excuse
performance by the Company, under the Note;
(c)       any duty of Lender to advise Guarantor of any information known to Lender regarding the
Company or its ability to perform under the Note, except for notices specifically provided for herein; and
(d)       any other circumstance whatsoever which might otherwise constitute a legal or equitable
discharge, release or defense of a guarantor or surety, or which might otherwise limit recourse against
the Guarantor.

6.       Third Parties.  This Guarantee shall not confer any rights or remedies upon any person other than
the parties hereto and their successors and assigns.

7.       Successors and Assigns.  This Guarantee shall be binding upon and inure to the benefit of the
parties hereto and their successors and assigns and shall remain in full force and effect and shall be
irrevocable without regard to the genuineness, validity, legality or enforceability of the Note.  This
Guarantee may not be assigned by Guarantor without the prior written consent of Lender in its sole and
absolute discretion. Upon such assignment or delegation and assumption of obligations, Guarantor shall

be relieved of and fully discharged from all obligations hereunder, whether such obligations arose
before or after such assignment or delegation and assumption.

8.       Notices.  All notices, requests and other communications hereunder must be in writing and will be
deemed to have been duly given only if delivered personally or by facsimile transmission or mailed (first
class postage prepaid) to the parties at the following addresses or facsimile numbers:

If to Lender, to: [insert name of the Investor]
[insert address of the Investor]

If to Guarantor, to:
[insert name of the Guarantor]
[insert address of the Guarantor]

If to the Company, to: [insert details of the Company]
[insert address of the Company]

All such notices, requests and other communications will (i) if delivered personally to the address as
provided in this Paragraph 8, be deemed given upon delivery, (ii) if delivered by facsimile transmission to
the facsimile number as provided in this Paragraph 8, be deemed given upon receipt, and (iii) if
delivered by mail in the manner described above to the address as provided in this Paragraph 8, be
deemed given upon receipt.  Any party from time to time may change its address, facsimile number, or
other information for the purpose of notices to that party by giving notice specifying such change to the
other parties hereto.

9.       Governing Law and Forum.  This Guarantee shall be governed by, and construed in accordance
with, the law of the State of Indiana without regard to principles of conflicts of law.  Each of the parties
hereto (a) consents to submit itself to the personal jurisdiction of any federal court located in the State
of Indiana or any Indiana state court in the event any dispute arises out of this Guarantee, (b) agrees
that it shall not attempt to deny or defeat such personal jurisdiction by motion or other request for
leave from any such court and (c) agrees that it shall not bring any action relating to this Guarantee in
any court other than a federal or state court sitting in the State of Indiana.
10.       Entire Agreement and Amendments.  This Guarantee embodies the entire agreement by and
among the Guarantor, the Lender, and the Company.  There are no promises, terms, conditions, or
obligations other than those contained herein, and this Guarantee shall supersede all previous
communications, representations, or agreements, either verbal or written, between Guarantor, Lender,
and Company.  No amendment of any provision of this Guarantee shall be valid unless the amendment
shall be in writing and signed by Guarantor, Lender, and Company.

11.       No Waiver. No delay on the part of Lender in exercising any rights hereunder or failure to
exercise the same shall operate as a waiver of such rights; no notice to or demand on the undersigned
shall be deemed to be a waiver of the obligations of the undersigned or of the right of Lender to take
further action without notice or demand as provided herein.

12.       Severability.  Any term or provision of this Guarantee that is invalid or unenforceable in any
situation in any jurisdiction shall not affect the validity or enforceability of the remaining terms and
provisions hereof or the validity or enforceability of the offending term or provision in any other
situation or in any other jurisdiction.

13.       Counterparts.  This Guarantee may be executed and delivered (including via facsimile) in any
number of counterparts, each of which will be deemed an original, but all of which together will
constitute one and the same instrument.

IN WITNESS WHEREOF, this Guarantee has been duly executed and delivered as of the date first above
[insert name of the Guarantor]

[insert name of the Investor]

[insert name of the Company’s authorized person’s details]

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