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“Creating a Release for Use of Likeness: A Guide for Media and Marketing Professionals”

Service Description


A Release for Use of Likeness is a legal document granting permission to use an individual’s image, voice, or other identifiable features for commercial or promotional purposes. This form of consent is essential in fields like advertising, film production, and marketing, where personal likeness is often used to create content.


The primary requirement for this release is the need to use a person’s likeness in a way that is public or commercial. It is particularly important when the subject is recognizable and the content will be widely distributed or used for profit. The agreement should protect both the subject’s rights and the legal interests of the entity using the likeness.

How to draft

To draft a Release for Use of Likeness, begin by clearly identifying the person whose likeness is being used. Specify the scope of the permission, including where and how the likeness will be used (e.g., in a commercial, on social media, in print media). Outline any compensation or benefits provided in exchange for the release. The document should include terms regarding the duration of use and any restrictions or rights retained by the individual. Ensure the language is clear and that the subject fully understands the terms.


Once the release is signed, it should be securely stored by the party using the likeness. While it doesn’t need to be filed with any legal or governmental body, maintaining a record is crucial for legal protection. It’s advisable to keep the release for as long as the likeness is in use and for a reasonable period thereafter.


A well-prepared Release for Use of Likeness is vital for anyone in media production or marketing to legally safeguard their projects. It ensures respect for personal rights while providing necessary permissions for creative and commercial use. Careful drafting and proper storage of this release form a crucial part of responsible content creation and distribution.