[Your Name]
[Your Address]
[City, State ZIP Code]
[Your Email]
[Date]
Apple App Review Team
[Address]
[City, State ZIP Code]
[Apple ID Number]
Dear Sir/Madam,
RE: EXPLANATION OF BAMBARU APP MODEL AND BUSINESS MODEL
Thank you for taking the time to review our Bambaru app. We appreciate your efforts
in ensuring that only high-quality apps are available on the App Store. We are writing
to respond to the rejection of our app and to provide you with more information on
our app’s business model.
Initially, we thought the issue was around App Review guideline 3.2.2. (iii). We
believed that advertisement banners on the display were your concern. However, we
resubmitted our latest build without ad banners, and the app was still rejected,
referring to the same reason. We understand that the issue is around the primary
purpose of our app, which you believe is to encourage users to watch ads or perform
market-oriented tasks.
We want to clarify that the primary purpose of our app is not to encourage users to
watch ads or perform market-oriented tasks. Bambaru is a platform that provides
users with the opportunity to predict on world events, which is our unique selling
point. Users are rewarded with app points for their predictions, which they can then
use to participate in free raffles. We believe that the user journey through the app
and how free raffles work are unique and enjoyable experiences for our users.
The additional card games and activities were added entertainment and
supplementary in many ways. However, these uniquely designed games are also
inline with our main theme of users who love to predict and enjoy when they got it
right. Our entertainment is also about users’ memory and other fun factors. The
classic card game that we developed provides a unique situation for the user to
make a choice, whether the opponent’s hand is better than theirs. For example, a
user may swap the cards and still lose the game, which is not how it is traditionally
played.
We want to emphasize that we are not a large app developer with unlimited
resources. We have good ideas that we want to trial out. If the user base decides to
shoot us down, we will never build a decent user base and will naturally decline in
the market. It is completely opposite to the argument that you are making, as there
won’t be anyone to see the ads. Bambaru is not an app built to display ad banners; it
uses many technologies to provide the user with the experience we are trying to
provide them. It is not a simple button click like other apps we have seen in the App
Store. In comparison, it is a full-action pack.
We have not added any new features since you approved us the first time (with the
same business model). We have made key improvements based on feedback from
our beta users. We believe that our app has a unique and valuable offering for our
users, and we hope that you can reconsider your decision to reject our app.
Thank you for your time and consideration in this matter. We look forward to hearing
a positive response from you soon.
Sincerely,
[Your Name]
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